Question # 3

Question # 3

Describe a scenario in which Segway could have launched successfully, built its business, and be a large and thriving business today?

Answer: Segway could have launched successfully if the company could focus the following problems to remove to work in profitable way.

Identify the target market:

It means that which target market is the focus of Segway product either for office employee, students, old age, youngsters . The company have to conduct a research before launching the product to identify the target market then it may be a perfect launch.

High cost product:

The cost of the product is very high that a common person cannot afford it . The price 4950$ which is a handsome amount. If the cost of that product is reduced it is easy for many persons to buy it and use it.

Design of Product:

The product design is not like that any one can carry hand bag, files or envelope with it. By designing it in such a way that some sort of bucket is there to carry small items in it easily.

Legal Rights:

The legal right of the product is also not defined which is a big problem. Legal rights provide an ownership of that product so that in case of loss it may be recovered. So legal rights are very necessary for that product.

 Focus on Production:

The main focus of that company was only on the production without checking the demand of that product. The production may be according to the demand of the product.

Safety concerns:

Regarding the safety of the product designed by SegWay it is not cleared that where to park the two wheel vehicle or how to carry it with it in a car. So it is expensive product there must be some safety issues which can be removed by telling the way of use and where to park it or carry it with you.